Luces Guatemala
Designer / Developer
October 2022 - May 2023 Tech: WordPress, Elementor PRO, CSS, WooCommerceThis website is an online store for Luces Guatemala S.A, designed with a responsive approach to adapt seamlessly to any device. It is optimized for search engines and performance, offering a fast and smooth shopping experience on computers, tablets, and phones.

My role in this project
I designed this online store in Figma based on my client's
needs, typography, colors, custom features, etc. Once the design
was finished, I used the CMS Wordpress and Elementor PRO to
build and style it, I also used CSS to give it a custom style
that I couldn't achieve with the theme's own settings, then
using the Woocommerce plugin I put the online store into
operation by adding and optimizing products for SEO, I also
optimized the content of the pillar pages for search engines and
the site assets for accelerated loading, it currently ranks #1 -
#5 in search results related to market keywords.
In addition to making the necessary DNS configurations to
connect the previously purchased domain with the Hosting that
was not from the same provider, I was in charge of creating the
corporate emails and the necessary configurations to make the
connection with all the company's devices.
Once the project was completed, I also participated in the
collection and analysis of Google Analytics and WooCommerce data
for marketing strategies. I have also worked frequently with the
owner of the company to carry out redesigns, updates and
optimizations of content, adding new features and maintenance.
Technologies



